George Chua is currently the Head of the Artificial Intelligence Unit (AIU) of Axiata Digital Services where he leads a team that develops robotic process automation solutions for Axiata operating and associate companies. Prior to Axiata, George was an Associate Partner at IBM’s Global Center of Competence for Telecommunications, Media and Entertainment. This center provides services which include machine learning, price optimization and digital marketing services to clients in the global telecom, media and entertainment industries. Before joining IBM, George was the Senior Vice President and Head of Intelligence at Celcom Axiata Berhad where he led a division that offers market research, analytics, pricing strategy and marketing finance services to internal stakeholders. George is a Fellow of the Royal Statistical Society, a member of the World Economic Association and the Internet Society. He holds a Postgraduate Diploma in Information Technology from the British Computer Society, an MBA with distinction from James Cook University, Australia, and has completed doctoral coursework in managerial economics at SMC University, Switzerland.